“Tell me to what you pay attention and I will tell you who you are”
Pay ridiculous attention. It’s nearly impossible to genuinely offer help if you don’t pay attention — I mean real attention, not just to what business they started or what sport they like! Do your research by reading blog posts, books and articles about the connection beforehand. Learn about their backgrounds and passions. Invest genuine time in learning what really matters to them and how you can help.