“Don’t join an easy crowd; you won’t grow. Go where the expectations and the demands to perform are high.” –
Provide massive help. Even the biggest and most powerful people in the world have something they’d like help with. Too many people never reach out to those above them due to the fear that they wouldn’t be able to offer anything in return. But you have more to offer than you realize: write an article or blog post about them, share their project with your community, offer to spread their message through a video interview with them. Give real thought to who you could connect them with to benefit their goals. If it turns out you can’t be that helpful, the gesture alone will stand out.
“Unless commitment is made, there are only promises and hopes; no plans.
Perer F. Drucker
Persistence wins most battles. If you can’t get a direct referral, simply click send on that email or leave a message after the beep. But do not stop there, as most the world tends to. The first attempt is just the very beginning. Realize that the first try may get you nowhere, but the fifth or the tenth tries are the ones that start to yield results. An unreturned email or voicemail doesn’t mean they don’t want to connect with you. It’s your job to be persistent! I sometimes get hundreds of requests in a day from readers who want to connect, but only about 2 percent ever follow up. Don’t be in a hurry, but don’t be invisible either.
Connect with people close to them. Most job openings are filled through networking and referrals, and making connections is no different. You automatically arrive with credibility when referred to someone you want to meet by a mutual friend. For example, I recently wanted to meet a best-selling author, and it turned out we had the same personal trainer. In reality, that fact means nothing, but in the world of social dynamics, it’s gold! Spend more time connecting with your current network of friends and colleagues and see where it leads.
“Tell me to what you pay attention and I will tell you who you are”
Pay ridiculous attention. It’s nearly impossible to genuinely offer help if you don’t pay attention — I mean real attention, not just to what business they started or what sport they like! Do your research by reading blog posts, books and articles about the connection beforehand. Learn about their backgrounds and passions. Invest genuine time in learning what really matters to them and how you can help.
“Motivation is what gets you started. Habit is what keeps you going.”
Remain unforgettable. Send birthday cards. Mail your favorite book with a signed personal note from you on the inside flap. Send them your family Christmas card. Be genuinely helpful. You’d be surprised how the simplest things actually never get done. Being memorable isn’t as hard as some think!
Make Real Friends
If a man does not make new acquaintances as he advances through life, he will soon find himself alone. A man should keep his friendships in constant repair. ~Samuel Johnson
Make real friends. Think about how you’ve made the friends you have. That’s all this is. You only make friends with people you genuinely want in your life. The same rule should go for bigger-name connections. Don’t over-think it. Be human, be helpful and most humans will happily be human in return, regardless of who they are.
“You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you.” – Dale Carnegie, How to Win Friends and Influence People
I don’t care what your goals, industry or interests are, there’s no getting around it: Personal relationships run the world.
Be genuine. The only connections that work will be the ones that you truly care about; the world will see through anything short of that. If you don’t have a genuine interest in the person with whom you’re trying to connect, then stop trying.